"Ethics in a company must come from within, from a desire(s) that is not only guided by profit but is capable of creating true living communities. Only in this way can it be transformative, materializing in a fundamentally embodied, intersubjective and cooperative process. Thus, it will be able to develop its collective subjectivity, different from the individuals who work in it, and shaped by its mission and objectives."

Read here (only available in Portuguese) the most recent opinion article by Conceição Soares, professor at Católica Porto Business School, published in O Jornal Económico on December 4th.