Católica Porto Business School has just announced the launch of the Crash Course in Analytics and AI for Business, with its first edition set to begin in May. This new programme is a strategic addition to the School’s Executive Education portfolio, aiming to address the growing market demand for expertise in Business Analytics and Artificial Intelligence. According to Conceição Silva, programme director and associate dean for Research, Innovation, and Sustainability at Católica Porto Business School, "the programme enables professionals from various fields to develop essential skills for the digital transformation of organisations." 

In an increasingly data-driven world, Business Analytics and Artificial Intelligence play a key role in strategic and operational decision-making for companies. "Generative Artificial Intelligence is revolutionising content creation, task automation, and product innovation, while Business Analytics allows organisations to transform vast amounts of data into actionable insights," highlights Conceição Silva. Integrating these technologies into business operations is essential to ensuring competitiveness and preparing for future challenges. 

The Crash Course in Analytics and AI for Business has also been designed as a gateway to the Postgraduate Programme in Managing with Analytics. "The course’s modular and introductory structure helps professionals gain confidence and understanding of key concepts, easing the transition to more advanced learning," explains the programme director. This intensive course provides a structured first contact with the fundamentals of Business Analytics, Generative AI, Power BI, and Data Mining, equipping participants for further study in these critical areas. 

Applications for the first edition are now open and can be submitted via the official course page.