This programme, developed by Católica Lisbon School of Business & Economics, meets the demands of anyone who wants to add more value to their brands and projects in the different sectors of activity.
The Luxury Products and Services Marketing Program offers a wide vision of the luxury universe, reflecting on its challenges, the essence of its fundamentals, the idiosyncrasy of its consumers' behaviour and the particularities of its management, both at the level of the creative and innovation process and at the level of communication and distribution.
Format: Face-to-face
Start date: June 16th
Duration: 70 hours
Schedule: Monday, Tuesday, Friday and Saturday, 10:00 a.m. to 7:00 p.m.
Language: Portuguese