You are cordially invited to attend the next CEGE4ALL: Service Management & Performance Masterclass by Simos Chari (Linköping University), on “Scale Conceptualization, Development, and Validation: The Case of Strategic Change Capability”. The masterclass will take place on May 7th, between 11.30 am and 12.30 pm in room EP002.
Registration is mandatory. Please register by May 6th indicating if you will be attending in person or online. The weblink will be emailed to online attendees after registration.
Simos Chari
Simos Chari is a Professor of Marketing & Strategy at Alliance Manchester Business School, University of Manchester. Dr Chari’s primary research interests aim at exploring marketing as practice and explaining phenomena such as marketing strategy implementation, emergent marketing strategies, strategic change, organizational resilience, and responsiveness. Dr Chari’s research has been accepted for publication in renowned academic journals such as: Journal of Marketing, Journal of Academy of Marketing Science, European Journal of Operational Research, British Journal of Management, Journal of World Business, Journal of Business Ethics among others. Professor Chari has extensive teaching experience across undergraduate, postgraduate, MBA, EMBA, executive, and doctoral programmes, and is recognised for his ability to design and deliver intellectually rigorous, practice-oriented, and globally relevant curricula. Professor Chari has experience in programme direction and curriculum development and a strong record of external engagement with companies like Ubisoft, P&G, and AUDI, and international representation in markets like Europe, Asia, and Middle East.
Abstract
This masterclass provides a step-by-step, research-driven guide to conceptualizing, developing, and validating a new measurement scale in marketing and strategy, illustrated through the Strategic Change Capability (SCC) scale published in the Journal of Marketing. Participants will be taken through the full-scale development process, from conceptualization, to qualitative item generation from executive and expert interviews, and to rigorous quantitative validation. The masterclass will detail key methodological stages, including expert evaluation, scale purification, assessment of reliability and convergent and discriminant validity, and tests of nomological, predictive, and generalizability validity. Designed for doctoral students, early-career scholars, and established researchers, the session offers practical guidance on designing high-quality scale development studies, meeting the methodological standards of top-tier journals, and positioning new measures to make strong theoretical and managerial contributions.
