You are cordially invited to attend the next CEGE4ALL: Markets & Policy Work-in-Progress Seminar by Carla Martins, on «Caught in contradiction: Are “doing good” positioned brands more harshly judged for unethical behavior than morally neutral brands?».
Date: 6 June
Time: 11:30 a.m. to 12:30 p.m.
Location: Católica Porto Business School, Américo Amorim Building, EAA006
Registration is mandatory. Please register at the link below by 5 June, indicating if you will attend in person or online. The weblink will be emailed to online attendees after registration.
Carla Martins
Carla Martins is an invited assistant professor at Católica Porto Business School and a researcher at CEGE. She holds a Ph.D. in Industrial Engineering and Management (with a focus on Service Marketing) from the Faculdade de Engenharia da Universidade do Porto (FEUP) and a background in Psychology. Her research interests primarily revolve around consumer behavior and marketing, with main focus on topics such as emotions in the context of consumption, branding, online social networks, e-commerce, and sensory marketing, . Among others, she has published in Psychology and Marketing, Journal of Brand Management, Journal of Service Marketing and Journal of Service Management.