The main objective of the MSc in Marketing is to guarantee the link between the theories and model taught and the reality of the problems in today´s marketing activities. Thus, we tend to use empirical teaching approach as much as possible, along with case studies. We have developed a pragmatic approach, which motivates students to produce useful research.

Our MSc programme also attempts to strengthen the relationship between the university and companies. Thus, we have some teachers who are active in companies, and other national or International organisations.

Our approach to the training of highly qualified professionals is at the heart of the value added to our programme and it is the reason why we ensure a high employability rate and successful career to our future graduates.

The MSc in Marketing will be conducted entirely in English. 

Career Impact

The objective of our programme is to develop a comprehensive and solid knowledge in the field of Marketing.

Our graduates should be highly competent, further enhancing the excellent image in the market already created by Católica University in Porto. The skills attained during the course will either contribute to the development of a professional career in a company or to an academic career in any of the Marketing fields of study.

Partnership with Digital Marketing Institute

Católica Porto Business School has signed an agreement with the Digital Marketing Institute (DMI) to certify its Master's programme in Marketing.

Founded in 2009, DMI certification is one of the most prestigious in the digital marketing industry, recognised by the renowned American Marketing Association, it currently boasts over 230,000 members and partnerships with universities in more than 100 countries.

In recent years, a continuous and uninterrupted digital transformation has presented significant challenges to organisations, including new habits and consumption patterns. The Master's programme in Marketing at Católica Porto Business School prepares students accordingly. It offers a broad and solid education that combines fundamental marketing topics with new trends, equipping them with the necessary skills to meet the challenges of innovation and consumer needs.

Thus, this partnership strengthens the global positioning of the Master's programme, provides students with enhanced preparation for their future careers in the field, and provides opportunities to connect with leading industry professionals.

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