Católica Porto Business School will host the 18th edition of the Global Brand Conference in 2025, one of the main international academic branding conferences. The Global Brand Conference is organized by the Special Interest Group (SIG) on Brand, Identity and Corporate Reputation at the Academy of Marketing.

The initiative will take place in Porto at the Católica Porto Business School and will run from the 7th to the 9th of May 2025. The conference's theme will be centred on the purpose of brands: “Brand Purpose: Towards a deeper understanding of the construct, its antecedents, co-creation process, and outcomes”.

Know all about it on the official website for the event:

GBC 2025 | Official Website - click here