"The need for quick and agile decision-making and for implementing innovative solutions has never been greater. To do this, SMEs need access to knowledge. And, above all, access to the sources where it is created: business schools". Read here the latest...

"The key here may be to develop value propositions that go beyond the product, allowing for a more emotional connection with consumers. Eventually the focus on storytelling will be stronger than ever, with stories that echo the values and aspirations of...

"Users' experience with RB chatbots is more robotic, often limited to choosing from predefined options, which almost always result in insufficient responses. For example, Spotify's bot on Facebook Messenger helps users discover new music using predefined...

"According to statistics, more than five billion people use social media sites. The pattern of user activity on social media has, however, been characterized by changes over time, almost always leveraged by the functionalities offered by the platforms...