Professors and alums of the MSc. in Marketing launched four books

Friday, November 11, 2022 - 16:00

Editora d'Ideias joined some professors and alums of the Católica Porto Business School's Master in Marketing to launch a collection of pocketbooks, presented on November 3rd and 10th, in FNAC Norteshopping and Gaiashopping.

Susana Costa e Silva, Director of the Master in Management and co-Director of the Master in Marketing, assumed the role of coordinator of this collection, being also the author of one of these books, oriented towards Consumer Behaviour: "Modelos de Adoção de Tecnologia". This book was developed in co-authorship with Prof. Paulo Duarte, CPBS visiting professor, and with Prof. Joseph Bradley.

The other books of the collection are: "Realidade Aumentada Aplicada ao Marketing", by Mafalda Teles Roxo, CPBS alumni; "E-Content Marketing", by Bruno Almeida, CPBS alumni and guest lecturer; and "E-Commerce" by Vera Maia, CPBS guest lecturer.

The presentation of these manuals was in charge of a set of specialists in the area: Prof. Pedro Quelhas Brito from the Faculdade de Economia do Porto, as well as the well-known marketing specialists Regina Santana and Paulo Faustino from Academia de Marketing Digital.

All manuals are available on the website of Editora d'Ideias, and can also be found in the country's major bookstores. It is also important to mention that the copyrights of "Modelos de Adoção de Tecnologia" and "Realidade Aumentada Aplicada ao Marketing" are offered to UNICEF and Acreditar.