On the 12th and 19th of November, as part of the Advanced Topics in Marketing course, 180 students of the Católica Porto Business School's master’s in marketing and Management had the opportunity to visit the Super Bock Group.

The students and the course coordinator and director of the master’s in management, Prof. Susana Costa e Silva, visited the Beer Museum and the factory facilities. Throughout the day, they had the opportunity to learn about the brand's positioning strategy, activation initiatives, internationalisation, and sustainability strategies, as well as the possibility of learning about the processes associated with the production, logistics, and storage of the group's various brands.

Católica Porto Business School would like to thank the team that kindly welcomed the students during these two days: Dr Graça Borges, director of Communication, Institutional Relations, and Sustainability; Dr António Yü Gaspar, Country Manager of Great China; Dr Bruno Lopes, Head of Brand Marketing, Eng. Jorge Vasconcelos Correia, Manager Logistics Platform and Dr. João Gomes, Interpreter Guide of Casa da Cerveja.

Thank you!