The main objective of the MSc in Marketing is to guarantee the link between the theories and model taught and the reality of the problems in today´s marketing activities. Thus, we tend to use empirical teaching approach as much as possible, along with...
This Training academy aims to provide students and professionals from different fields with the technical and scientific skills to analyse, model and extract knowledge from data in a variety of business contexts, using the KNIME Analytics platform. With...
The course – to be conducted totally online - provides a foundation of knowledge and use of Structural Equation Modelling. SEM is a powerful analytical tool within the social sciences that overcomes the limitations of traditional multiple regression by...