Demand Forecasting and Optimization

S.Lab combines economic theory and quantitative methods to cover the following project areas and more:

1. Demand forecasting (for all type of firms and products:
Quantify how much the firm can expect to sell of each product.

2. Pricing optimization (for all type of firms and products):
Evaluate if the firm should increase or decrease its price level to maximize market share, revenue or profit.
Evaluate if the firm should charge a uniform price level or engage in price discrimination strategies to maximize market share, revenue or profit.

3. Product/service design optimization (for manufacturing and service firms):
Determine the characteristics that the firm should incorporate or change in its product/service to maximize market share, revenue or profit.

4. Product assortment optimization (for retail firms):
Determine the assortment of products that the firm should offer to its customers to maximize market share, revenue or profit.

5. Store layout optimization (for retail firms):
Define the display layout of products that maximizes market share, revenue or profit.