Data-driven decision making, commonly known as business analytics, has gained momentum in recent years. The reasons for this to happen are essentially of two types: There has never been so much data available to companies and to all of us; and never have technologies developed at such a rapid pace and so efficiently – allowing complex problems and algorithms to be solved in seconds. In this context, the need for knowledge in analytics and intelligence in companies has obviously grown. At CPBS we bring together a team of people with extensive teaching and practical experience in management and we combine this experience with the domain of data analysis tools.
This programme is taught in Portuguese.