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Sustainability at the heart of business strategy | João Pinto

Monday, December 29, 2025 - 11:41
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Sustainability Leaders

"In this reality, the business focus cannot be merely «doing less harm». Regenerative ambition is required, capable of restoring resilience to ecosystems, value to production chains and confidence to citizens (...) Incorporating ESG factors into business strategy means understanding risks - physical, regulatory, transition and reputational - and anticipating structured responses. Companies that integrate sustainability into their decision-making models demonstrate greater adaptability and more robust economic performance in times of volatility".

Read here the latest article by João Pinto, Dean of Católica Porto Business School, on the Sustainability Leaders portal (available in Portuguese).

Católica Porto Business School_João Pinto_Dean_Press
Sustainability Leaders is a collective and free business qualification programme created to position SMEs in the NUTII Centre and North regions as leaders in the adoption of ESG practices – environmental, social and governance.