Semester

Discipline ECTS

 

Semester I

Advanced Topics in Marketing
Advertising
Brand Management
Consumer Behaviour
Market Research
Strategy and Organization

6
3
6
3
6
6

 

Semester II

International Marketing
Marketing Communications
Marketing Automation
Pricing
Services Marketing
Elective I*
Elective II*
Research Seminars

6
3
3
3
3
6
6

Semester III

Master’s Final Assignment

36

 

Elective Courses * 

Digital Business Models
E-Commerce
E-Content Marketing
Sales Management
Search Marketing

3
3
3
3
3

* To be selected from the portfolio of specific courses or from a set of courses offered by other Católica Porto Business School’s master programmes.

Contacts

Education Office