Advanced Topics in Marketing
Advertising
Brand Management
Consumer Behaviour
Market Research
Strategy and Organization

6
3
6
3
6
6

International Marketing
Marketing Communications
Marketing Automation
Pricing
Services Marketing
Elective I*
Elective II*
Research Seminars

6
3
3
3
3
6
6
—

Master’s Final Assignment

36

Digital Business Models
E-Commerce
E-Content Marketing
Sales Management
Search Marketing

3
3
3
3
3