Marketing & Brand Management

More Information

Programme Directors:
Susana Costa e Silva | ssilva@ucp.pt
André Alves | andre.alves@ucp.pt 

Structure:
99 hours
Fridays, from 6:30 pm to 9:30 pm
Saturdays, from 9 am to 1 pm 
May 2023

Investment:
3 700 € 

Contacts:
Isabel Barros
Executive Coordinator
ibarros@ucp.pt
+351 226 196 260 (Ext. 407)
+351 913 596 733

Program Description

The evolution of the world, the markets, the competition and the consumer are decisive for any company's marketing strategy. It has been proven, throughout history, that brands only survive when they keep up with the constant and increasingly radical changes in the world. Marketing and brand management are essential to the success of any organization. And this is why the question arises: how to manage brands these days?

This programme answers that and other questions. Through current tools and concepts in marketing and brand management, it allows students to learn the fundamentals of marketing and the best practices of brand management in a competitive world and in an unstable scenario. With a recognized teaching team, we will seek to work towards offering our trainees the necessary means to be able to offer unique value propositions, supported by digital technology, and create win-win relationships with all stakeholders.

This programme is taught in Portuguese. For more information, click here.

More Information

Programme Directors:
Susana Costa e Silva | ssilva@ucp.pt
André Alves | andre.alves@ucp.pt 

Structure:
99 hours
Fridays, from 6:30 pm to 9:30 pm
Saturdays, from 9 am to 1 pm 
May 2023

Investment:
3 700 € 

Contacts:
Isabel Barros
Executive Coordinator
ibarros@ucp.pt
+351 226 196 260 (Ext. 407)
+351 913 596 733

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