Católica Porto Business School is organising four masterclasses in November as part of the first edition of the Postgraduate Programme in Logistics and Supply Chain Management:
December 2nd | Masterclass "Innovation and Collaboration in Industry 4.0"
Location: Católica Porto Business School, Américo Amorim Building, Room EAA003
Time: 6:30 p.m. – 9:30 p.m.
Industry 4.0 is redefining processes, business models and skills, demanding new ways of thinking and working. In this masterclass, Jorge Portugal explores how innovation, digitalisation and collaboration between companies, academia and technology can accelerate competitiveness and the transformation of the business landscape.
A session that highlights trends, challenges and opportunities for organisations that want to lead — and not merely follow — the next generation of industry.
Jorge Portugal: Manager and consultant with executive leadership experience across several sectors, advisory roles in public institutions, and a background as a lecturer and researcher. He has been Director-General of COTEC Portugal since 2016, during which he oversaw the Industry 4.0 programme. In the private sector, he led several organisational transformation projects. He advised the President of the Republic and the Government in the areas of entrepreneurship, innovation, competitiveness and administrative modernisation. He holds a PhD in Mechanical Engineering and an MBA from NOVA SBE.
Nov 20th | Masterclass "Marketing for Professions"
Location: Católica Porto Business School, Américo Amorim Building, Room EAA003
Time: 6:30 p.m. – 9:30 p.m.
In a rapidly evolving labour market, driven by artificial intelligence, robotics, and automation, professions are experiencing structural changes in their composition, training, and value.
In this session, Ricardo Monteiro offers a thought-provoking reflection on how the principles of marketing and brand management can help professionals and organisations, particularly in the fields of Logistics and Supply Chain, enhance their visibility, appeal, and relevance in a context of increasing complexity and change.
Ricardo Monteiro: A leader and consultant in communication and advertising, with an international career including senior roles at Havas Worldwide, where he served as Global President and later Global Chairman until 2017. Recognised as “Advertiser of the Year” by Meios & Publicidade and “Personality of the Decade in Communication”, he is currently the founder and chairman of A Casa do Publicitário.