Católica Porto Business School is organising four masterclasses in November as part of the first edition of the Postgraduate Programme in Logistics and Supply Chain Management:
Masterclass "Marketing for Professions" | 20 November
Location: Católica Porto Business School, Américo Amorim Building, Room EAA003
Time: 6:30 p.m. – 9:30 p.m.
In a rapidly evolving labour market, driven by artificial intelligence, robotics, and automation, professions are experiencing structural changes in their composition, training, and value.
In this session, Ricardo Monteiro offers a thought-provoking reflection on how the principles of marketing and brand management can help professionals and organisations, particularly in the fields of Logistics and Supply Chain, enhance their visibility, appeal, and relevance in a context of increasing complexity and change.
A leader and consultant in communication and advertising, with an international career including senior roles at Havas Worldwide, where he served as Global President and later Global Chairman until 2017. Recognised as “Advertiser of the Year” by Meios & Publicidade and “Personality of the Decade in Communication”, he is currently the founder and chairman of A Casa do Publicitário.
Masterclass "Innovation and Collaboration in Industry 4.0" | 25 November
Location: Católica Porto Business School, Américo Amorim Building, Room EAA003
Time: 6:30 p.m. – 9:30 p.m.
Speaker: Jorge Portugal, General manager, COTEC Portugal
More information soon.
